YouTube Celebrates Extraordinary Growth of Bengali Content on Its Platform

Celebrating the phenomenal growth of Bengali creators on its platform, YouTube yesterday hosted ‘Bengali Day’ in the city. Recognising the massive demand for local Indian language content and celebrating the success of the fastest-growing creators from Kolkata, YouTube shared that 35+ Bengali channels have now crossed the 1 million subscriber mark, 65+ Bengali channels have subscribers between 500K -- 1 million, and 500+ Bengali channels have more than 100K subscribers.

 

As more users get online, YouTube is witnessing staggering growth in the consumption of content in native Indian languages. Content categories such as dance, comedy, music, news, food, tech and learning are on the rise, with Bengali language content growing at 100% y-o-y in watchime. 

 

The Bengali creators reached new heights this year, and this robust growth reflects the dynamic nature of the creator community, with incredible talent surfacing from across the region. Dominated by women creators, food is one of the most popular categories in Bengali, with channels like VillFood [974k]and Bangalir Ranna Banna[943K]  gaining a lot of popularity. Bengali comedy is seeing a 2X growth with channels like The Bong Guy [1.7M],  All India Prank Club [381K], BokaChandro[310K], Otho Bangla [205K], Wonder Munna [328K] gaining great momentum for their short and long format witty comic acts. Channels like ODVUT 10 [2.1M] and MKTV [2M] are helping Bengali infotainment grow phenomenally. That’s not all! Channels like 7india [904K] are doing short films, audio stories, stage recording and documentaries are seeing massive growth too. 

 

Like the rest of India, Bengal also loves beauty, fashion and lifestyle. Whether it is to learn a new beauty hack or some get to know about some new fashion trend, the platform has seen 2X growth in fashion, beauty and lifestyle content. Popular channels in this category include My Beauty Tips - Bangla [1.8M], Bangla health tips 4u [1.5M]  Reporter Nusrat [912K] and  Digital Tutorial [1.3M].

 

Talking about the rise of Bengali creators, Satya Raghavan, Director Content Partnerships, YouTube in India said that they are extremely delighted and proud to see the phenomenal growth of Bengali content on YouTube and are committed to making sure that the creator community continues to thrive on the platform. With over 265 million unique users coming to YouTube in India every month, diversity of Indian content on YouTube has never been this good before. Indian viewers continue to love and engage with the content that creators are putting out. It’s an incredible time to be a creator in India. In 2014, they had 16 YouTube channels with more than 1 million subscribers in India and today that number is over 1200. Our Bengali creators and channels are seeing triple-digit growth on YouTube, and we are excited about the future.” 

 

Moreover, Bengali movie partners like SVF [3.5M], Angel Digital [2.3M] and Eskay Movies [2.4M] and Bengali music labels like Bengali Songs - Angel Digital [1M], RDC BanglarGeeti [2M] are setting new records on YouTube.