Tried and Tested Tips to Increase Organic Facebook Reach

As a marketer, you must have a Facebook page which you use to get connected with the targeted customers. It is a common knowledge that the Facebook organic reach 2017 has seen some decline. This is why it is time you create an effective strategy for Facebook organic reach 2018.

Social media marketing is heavily dependent on Facebook. Without this giant platform, you will lose a chunk of traffic and potential customers. A large number of marketers use Facebook for the purpose of regular advertising. However, there is a group of marketers who are still hesitant to promote their brands on Facebook. The reason, they state is – uncertainty. They are not sure whether their Facebook marketing effort yields the desired result or not. Due to this reason – they usually keep away from using this platform for promotion.

However, here the question is – since the platform and its huge user base is available for promotion, why should not you use it? In fact – a strong Facebook presence is essential when you are trying to attract traffic to your website and convert them in the future.

To create an effective strategy for Facebook organic reach 2018, you need to understand the recent algorithm update of Facebook. Now, business postings don’t get much importance. Facebook values only posts from the relatives and friends. So, to get traffic from this platform or to increase Facebook reach, you need to have a unique approach. Without this understanding, Facebook promotion campaign will be fruitless.

Experts claim that the business posting feed will decline even further by 20 percent in the future. In this scenario, you must have a wise approach to get past the barriers and reach the target audience.

But, the question is – how? What type of Facebook organic reach strategy will save you from the plunge at the bottom layer of the Facebook news feed?

The Bad News

It is not only the organic reach which is declining. The Facebook ad campaigns are becoming more expensive by the days. So, either you spend a lot of money or you don’t get to reach people using this social platform.

The Good News

Experts say that all is not lost here. They assure the marketers that with some wise tricks the promotion campaigns can still reach the target people.

Facebook Insight

To get organic reach, you need to understand Facebook insight.

Facebook insight will enable you to get important data regarding users. You will be able to understand the location, preference and the interest of the people by using this data.

You just have to navigate the Facebook page and select insight. This is an amazing tool for anyone who is trying to get organic reach using Facebook. This tool will also let you have a look at the weekly page performance. You will be able to get page view report and page reach.

Using Insight to Reach People

If you want to reach a large number of people through your Facebook promotion, only publishing content on your blog and sharing the links will not yield any result. You need to get in-depth in this.

Careful planning is required if you want to maximize the reach of your Facebook page. You will have to sit down and strategize wisely for the desired result. The Facebook strategy should be based on the data you acquire from Facebook insight.

You will have to remember users’ browsing history and interest when you are creating the Facebook organic reach strategy.

Identify the Good Performers

This is essential. You need to find the contents that perform well. To find this out, you can use the likes, shares and the comments. The 'reach' tab of the Facebook page will let you have this data.

From the 'reach' tab, you will get to see the numbers of viewers who have seen your posts. This report can be a handy one. In fact, successful marketers use the reach report to create a future Facebook marketing strategy for their brands.

To get engagement, you need to create contents that generate users’ interest. This is why identifying the high-performance contents is important. So, apart from focusing on the reach of a piece of content, you also need to see when the content has performed well.

Timing is an essential factor in getting Facebook reach. This everyone knows. This is why you need to remember that only posting high-quality content will not work. You will have to post these contents timely as well.

Go for a Post Comparison

This is an essential step. The experts encourage marketers to invest time on post comparison. As you take an in-depth look at the contents and the performances, you will be able to get a better insight of the viewers’ behavior.

Facebook gives you the ability to have a look at the performance of all your posts. You need to go to All Posts Published option to get the entire report. Here you will be able to see the performance of all your Facebook posts.

Also, you will be able to compare the post-performance from this tab. You will also be able to identify the low performing contents from this report. It will help you analyze the reasons for the poor performance.

You will have to focus on the engagement of the contents when you are analyzing this report. Reach is not as essential as engagement. Remember each time a post gets displayed on a news feed, the reach count increases. You need to find whether the audience is reading your posts or not. If they are not reading your posts, you need to find out the reason.

Learn about Your Audience

You can analyze the post type report to know what kind of posts your target audiences are getting engaged with. You will get to understand what kind of posts they want to read.

The post type section will also enable you to know what form of content performs better on the Facebook.

Lastly, remember that people are different and you need a different approach to get their attention. Some of your audience may like text-based posts. But, that does not mean you will ignore the video contents.