The 390 Adventure Marks KTM’s Entry into Indian Travel Ride Market
It may be mentioned here that KTM 390 Adventure marks KTM’s foray into the emerging adventure motorcycles market in India.
KTM, The World’s No. 1 & India’s fastest growing premium motorcycle brand, announced the price of the most awaited KTM 390 Adventure today. The KTM 390 Adventure was unveiled in India last month at the India Bike Week on 6th December 2019. Bookings commence today, at KTM Showrooms across the country for the 390 Adventure priced at Rs. 2,99,000 (Ex-showroom Delhi). The bike goes on sale from 20 January 2020.
It may be mentioned here that KTM 390 Adventure marks KTM’s foray into the emerging adventure motorcycles market in India. The recent years have witnessed an increasing trend in adventure touring and the interest in outdoor exploration is on the rise. The 390 Adventure has been conceptualized to address this trend and has been designed for adventure travel while being a great ride for everyday city use.
With its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports with over 300 world championships wins spanning over 66 years. KTM has consistently dominated the most difficult rally on the planet named the ‘Dakar rally’, and has won the Championship title 18 times since 2001 with its KTM 450 Rally. The KTM 390 Adventure is inspired from the Dakar winning KTM-450 Rally, deriving much from KTM’s rich legacy in Rally Racing in terms of chassis, profiling & several specs such as a larger fuel tank, ergonomics & wind protection to ensure a steady, safe & easy ride on any surface that is on offer.
The 390 Adventure is purpose-built for adventure travel and features a lightweight Trellis frame chassis, a long-travel suspension by WP with 170mm of wheel travel in the front and 177mm of wheel travel in the rear, knobby tyres by Metzeller, high ground clearance of 200mm, long wheelbase, extendable windshield and a protective bash plate for the engine.
The most differentiating aspect of the 390 Adventure is that it comes packed with a set of first in class electronics or rider aids which have been so far limited only to the superbikes in the liter-class. The Electronic Control Unit or ECU controls a host of electronic aids like the lean-angle sensitive Motorcycle Traction Control (MTC) which allows for better traction on dirt & loose gravel surfaces, Cornering ABS which provides for a safer and sharper ride through the twisties, Offroad ABS for better steering on low traction surfaces, Quickshifter+ for smooth clutchless up and downshifting and KTM MY RIDE smartphone connectivity for calls, music and an optional turn-by-turn navigation, all nicely displayed and relayed by the full-color TFT display. These aids work seamlessly to ensure a feeling of optimal control and come into play in the trickiest of situations.
The 390 Adventure builds on the versatility of the KTM 390 Duke Engine - a state-of-the-art DOHC single cylinder head technology - derived from KTM´s high-performance race models and electronics such as EFI and ride by wire resulting in class-leading 43 Hp of Power and 37 Nm of Torque
The KTM 390 Adventure is aimed squarely at motorcyclists who desire a bike to handle short and long tours alike, traversing tarmac roads as well as all kinds of offroad stretches like gravel, slush, water crossing or sand.
KTM India will also be engaging with their adventure community of customers & intenders through dedicated customer engagement programs like the Adventure Day & Global Marquee events like - the Adventure Rally which will involve Global & Indian KTM Mentors providing training & experience to KTM owners on different types of adventure terrains.
Speaking on the occasion Sumeet Narang, President (Probiking) at Bajaj Auto Ltd. Said that KTM has nurtured a base of over 2.5 lac biking enthusiasts in the last 7 years through its Duke and RC range, offering the technology and performance they had never seen before. The Adventure biking segment in India is starting to pick up steam over the last few years, backed by a widespread motorcycle touring culture. With the new KTM 390 Adventure, loaded with a host of first-in-class features like Cornering ABS, Offroad ABS, lean-angle sensitive Motorcycle Traction Control (MTC) and Quickshifter+, they believe that KTM will play an instrumental role in building the adventure motorcycle segment in India. The 390 Adventure will be available through exciting & affordable ownership plans too, the details for which will be made available at the KTM showrooms, he said.
Since its entry into India in 2012, KTM has grown its presence to over 365 cities & 460 stores. KTM has built a strong customer base of over 2.5 lac biking enthusiasts in this short period of time making India the largest global market for KTM. Bajaj Auto Limited owns nearly 48 per cent stake in KTM AG and the partnership of Bajaj Auto Limited and KTM is over 12 years old.