Sennheiser Partners with Xilica Audio Design to Expand in India

German audio giant Euro 710.7 million Sennheiser on Wednesday announced its partnership with Xilica Audio Design, a leading manufacturer for digital signal processor to expand their presence and visibility in the Indian market.  This partnership will help Sennheiser to provide an integrated sound solution to its customers.

Established in 1945, Sennheiser is one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. Sennheiser, since 2013, has been managed by Daniel Sennheiser and Dr Andreas Sennheiser, the third-generation scion of the family to run the company.

Mr. Vipin Pungalia, Director, Professional Segment, Sennheiser Electronics India said that this is an exciting partnership for them and will further help them to strengthen their distribution network. At Sennheiser, they pride themselves to provide the best offerings to all their customers. Collaborating with Xilica is a step further towards better serving their partners who are operating or venturing into the professional audio integration system. Sennheiser has one of the largest sales, service and support operations in India and will provide support for Xilica’s full range of DSP solutions. They look forward to a strong and long-lasting partnership with them, he said.

As infrastructure development projects continue to grow in the Indian Market, alongside increasing technological advancement, Sennheiser and Xilica welcome this new striking collaboration to better serve their joint customers operating in professional audio and integrated systems with advanced, cost-effective DSP products that fit the business needs of today’s integrator. This collaboration will not only accelerate the business velocity of Sennheiser but will also help to provide an integrated seamless sound solution to its wide customer base. This collaboration will also bring Xilica’s award-winning Solaro Series for fixed installation, X2 Series for live sound, alongside the XTouch and XWP peripheral product lines Sennheiser’s distributor partners.

 

Barry Steinburg, Regional Sales Manager, Xilica, said that they are delighted to welcome Sennheiser India to their fast-growing global distribution network. As the company continues to venture into new markets and grow its presence in existing territories, they’re fuelled by the continued success of and demand for Xilica’s next-generation Solaro & X2 DSP solutions. Integrators across India have already found incredible results with their cost-effective, all modular DSP range and now, buoyed by the outstanding network, capabilities and sophistication of the Sennheiser India team, they are excited to be offering the best possible experience to their customers locally, he said.