Pinterest Marketing 2018 Facts that will Blow Your Mind

Pinterest marketing can get your business to the next level. This is why the pro marketers are focusing on this platform more than before. So, let’s have a look at what you can do to make your Pinterest marketing a success.  

In our lives we have pinned countless things. We have pinned photos, we have pinned our resolutions and we have pinned to-do lists. This is an ancient habit which has transformed into something bigger and better.

Pinterest marketing 2018 has turned pinning images and posts into a digital activity. Pinterest has emerged out in 2010. Since then the social media platform has gained enough credibility that now people use it for brand expansion and engagement.

If you play your cards right, you will be able to get people notice your brand. Though some call is nothing more than a niche platform because of its users being women and parents mostly, you cannot deny the fact that Pinterest is one of the most popular social media platforms.

So, what can you do to make the Pinterest marketing strategy 2018 to work for you?

Some Quick Facts about Pinterest

Well, if you have female customers in mind, you must be on Pinterest. If you want to get in touch with some influencers, you must be on this social media platform.

Around 80 percent of Pinterest users are females. Additionally, around 60 percent of Pinterest users are using this social media platform as a table. It has been seen the around 90 percent of buyers are keen on buying the products that have pinned on this platform.

If that has surprised you, here are some facts which might blow your mind as well.

The Fast and the Powerful

The growth of Pinterest can surprise anyone. This is also inspiring. The social media platform has taken experts aback when they have come up with 59 percent growth. This is better than the social media giant Facebook.

Pinners are Classy People

Well, if you explore, you will find that more than half of the pinners are artists. These people are into crafts. The pins are links to the websites. However, there are some photos that are original. If you want clicks you can pin DIY pins as these attract people’s attention the most.

Pinterest is the Window

This social media platform plays the role of the windows of shops. The people who visit this platform are all into window shopping. These people like to look at things before buying these.

In fact, these shoppers buy products after looking at the pins only.

Pins Go Viral

Yes, if you are looking forward to go viral, you need to pin your photos. Pinterest offers a highly effective platform which helps the posts to go viral. This is why pinning post is very important for the marketers.

In the competition of going viral Pinterest has beaten Twitter. More than 80 percent of the pins usually go viral as Pinterest users re-pin most of the pins.

Pins Last for Longer Time

Why marketers are creating social media strategies based on Pinterest is – the pins last for a long time. A tweet lives for less than a minute. A Facebook post lives for some hours. However, when it comes to pins, these last for days. Sometimes the pins survive months. These pins will appear months after you post them. This is why pins offer lasting results.

Pinterest Mistakes – Are You Making Them

Well, with the benefits explained let’s have a look at the mistakes people make while using this platform. If you want this platform to work for your benefit, you would have to know about the mistakes people are making.

Brand’s Pinterest is Not Yours

Well, this you need to understand that what you have created for your brand belongs to your brand only. This is not your personal Pinterest profile. So, you should not treat it like one either.

When you are trying to attract readers, you need to pin for them. You should not use the pins for yourself. The mind blowing outings and weekend photos are fine as long as you are doing these with your team. Otherwise, you cannot pin them on your brand’s Pinterest account. This important fact peoples sometimes forget.

Not Seeking Shares

Why are you pinning images? You must be opting for reach and engagement. This is why you need to think of it with more care. The more shares you get the better it is for you.

To get shares you need to nudge people. You need to give people the hint that they share your pins. Or, else you need to create contents so interesting that people feel compelled to share them with their own follower base. Not nudging people is a mistake. You need to understand that no one does anything for others on their own. You need to seek it if you want it. So, use call to action buttons. If possible create bonding with the other users and see if you can make them to share your pins.

Pinning Your Own Contents

It is true that this is your Pinterest account. It is true that you would be posting your contents. But, if you keep posting your own contents and ignore other people, you will be making a mistake. If you don’t re-pin others’ post or take time out to comment on others contents, you will lose people’s interest. To get them share your contents, you need to make it a point to re-pin and comment on others contents.

Depending Too Much on Automation

Using automation tools is a requirement in this busy world. However, when you depend too much on the automation tools, you push yourself to the wrong way. This is not engagement as people will eventually understand that you are only sending automated messages. This will ruin the bonding you are trying to create with your followers.

Lastly, with a little commitment and care you can turn your Pinterest account into a promotional tool. Make sure to share quality contents for the sake of better promotional scoops.