Infosys to Acquire Wongdoody, US to Foster Digital Experience

Infosys, a global leader in consulting, technology and next-generation services, seems well set to acquire Wongdoody, a US-based, full-service creative and consumer insights agency. The two companies have signed a definitive agreement to this effect. The acquisition of Wongdoody is expected to close during the first quarter of fiscal 2019, subject to customary closing conditions.

From Infy’s perspectives, the move to acquire Wongdoody aims at strengthening its creative, branding and customer experience capabilities. The move also reflects and reiterates Infosys’ continued commitment to offer innovative thinking, talent, and creativity to its clients across the globe.

Wongdoody is a globally acclaimed creative agency with studios in Seattle and Los Angeles, promises to bring to Infosys globally recognized creative talent and deep marketing and brand engagement expertise. It is known for its fully-integrated campaigns, omnichannel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with the creative expertise to drive compelling, shareable content. Wongdoody brings on table services including strategy, research and insights, brand and marketing positioning, creative design, advertising and production. The prime objective is to elevate global brands, cutting across industry verticals - from telecommunications and consumer electronics, to healthcare and consumer packaged goods.

Ravi Kumar S, President & Deputy COO, Infosys, said that Infy is focused on partnering with global brands and CMOs to help them on their digital transformation journeys. It does so by developing a digital experience services ecosystem with services ranging from strategy, design and user experience, to creative and digital marketing across the customer experience value chain. Wongdoody, on its parts, is expert in driving innovative creative solutions. The acquisition will further enhance Infosys’ capabilities in this space.

The acquisition also makes it clear that Infosys is committed to the expansion of a worldwide, connected network of Digital Studios. With Infosys Digital Studios spanning the globe – from Bangalore and Pune to New York, London, and Melbourne – the addition of Wongdoody strengthens Infosys’ ability to fulfill the needs of global clients for comprehensive digital transformation solutions required to meet customer demand for next-generation, enhanced customer experiences.

It is pertinent here to mention that Infosys had earlier acquired Brilliant Basics, a London-based digital design and customer experience innovator that is creating significant value to clients across Europe & Middle East. The move is part of Infy’s overall strategy to accelerate its digital experience globally.