Google AdSense – What You Must Know

Google AdSense is considered to be the best ad programming tool. Even though there are too many other alternatives, none of the tools could perform the way AdSense performs. This is why it is time, we take a look at Google AdSense benefits. The faster you get to know about the benefits of this tool, the better it is for you.

Small websites with low budget struggle with the task of money making. The large websites get away with high budget advertising. However, when you use Google AdSense, you get the chance to uplift yourself to the level of large websites. As you start using Google AdSense, you will see that you are getting equal opportunity to earn money.

Before, we go ahead with the discussion of the Google AdSense benefits, let’s have a look at the definition of this ad programming tool.

Google AdSense Defined

As it has been said at the beginning of the article, Google AdSense is an ad programming tool. It enables marketers to insert advertisements quickly on the websites. It also helps you earn money through advertisement displayed on your web page. The ads that are relevant to the website content get displayed to the site. You have the option of taking this a little further by adding Google search to your site. This is an effective solution which helps you incorporate ads on your website.

Google AdSense Benefits

Well, there are countless benefits of this ad programming tool. Here are some of the benefits which you can derive from using it.

No Product Solution

The best thing about Google AdSense is – the tool does not have any need for the users to make a product sale. If you have a blog or a website, you are equipped enough to make money through Google AdSense. This can be a recurring source of someone’s earning when done right.

Search Option Holds the Attention of the Visitors

Google offers the marketers a Google AdSense search option. This works as a great add on. This keeps the visitors on the website page. When used right, Google AdSense search option does not allow the visitors to leave the page as they don’t feel the need any longer. This is why this is one handy tool to use if you are eyeing large number of traffic on your website.

Multiple Websites from One Google AdSense

This is another one of the Google AdSense benefits.  If you have one Google AdSense account, you will be able to manage multiple websites using it. This one is an effective tool which countless marketers are using. Google AdSense account also helps the marketers to monitor the performance of the websites easily.

It is Easy to Use

Most of the ad programming tools come with complex features. This makes it difficult for the people to use them. This is another reason why people turn to Google AdSense. This tool is easy to use as it does not come with any complicated feature. Even if you are a non-technical person, you will be able to use this tool.

Even though Google AdSense offers you a lot of opportunities to earn money, it comes with some risks as well. There are some mistakes which the marketers end up making. These mistakes can cost your website as Google can ban your site for committing these mistakes.

So, let’s have a look at the mistakes before wrapping this up.

Clicking Your Own Ad

This is the surest way of getting your Google AdSense account banned. If you click the ad yourself or have your office staffs to do it, you might be heading downhill. Google will eventually find out. Once it does, your account will be closed down.

Offering incentives for clicking on the ad is another sin which you should never commit. This might seem like a great way to earn money. But, in the long run you might have to pay for doing it. Therefore, don’t go this way.

Going Beyond the Limit

You need to know the ad limit beyond which you cannot go. Adding more than 3 units of advertisement can be a breach of Google AdSense rule. This might mean that your website will get penalized. This is why you need to remember that staying within the limit is the wise thing to do.

Mobile Display Error

If you have decided to display ads on your website, you need to think of the ad size and the placement to begin with. This is important because, when users will access the ads from their mobile the size and the image might vary.

There are websites which chops the ads to accommodate the small screen. This is an important revenue ruining aspect. If the visitors don’t get to see your ad, they will not be able to click on them. You will not earn any money this way. So, be careful about this aspect.

Narrow Content Area

There are websites and blogs with content area so narrow that an ad finds it difficult to accommodate itself. Ads when accommodate properly in the content area, earns the power of making money. You need to enrich your ad in a way that it makes money for you. There is no point in forcing an ad into a narrow area and ruining the entire effect.

Therefore, have coder with you who will be able to fix the narrow content area issue.

Overlapping Menu

Well, the drop down menus can be the killers. These can shadow the ads and kill the effect in a way that people will not notice them. This is a mistake. But, Google will perceive it as a violation. This can be a risk aspect. So, be careful when putting a drop down menu.

Popups

Well, readers don’t like popups. You should not use these if you are eyeing money from Google AdSense ads. These will take the attention away from the ads that you have put on the site page. If a popup is must, make sure to delay the emerging time.