Getting Better at Backlink – A Step by Step Guide

Those who are producing a lot of great contents everyday, deserve to see a flood of traffic. However, more than often people fail to get the traffic they desire. There are several reasons for this. The key problem is lack of backlinks. Even though SEO has changed forms a lot of times, the essentiality of backlink still remains the same. It has not changed a bit over the years.

While linking is important, what you must never do is adhere to shady links. This is known as black hat optimization in SEO. This does not help you in anything. If you want external link, you need to follow a rule. You need to produce quality articles and blog posts which people would want to associate with.

So, while creating an effective link building strategy, you need to keep the below mentioned pointers in mind. It is important that you give each pointer a lot of focus and try to monitor the result as you go ahead with it.

Invest in Original Research

For effective link building strategy it is important to adhere to original research. You need to get original data to succeed in this method. It is true that research does not come at a low price nowadays. However, you will be able to get a lot of traffic and links through the research data. Even if this is not your own traffic, you will still be able to report it.

This is what many marketers do they use such data to write reports or summaries. Such tactic comes handy when it comes to backlink. When the article is ready to get published you can enrich it with titles like new discovery or brand new finding.

Long Content

With time the marketers are focusing on short contents. They are publishing short and snappy contents. However, you have the luxury to stand out to make your link building strategy more effective. You can stretch the length of the content and try to insert more information in the write-up. Detailed content always helps in attracting more traffic. This is one of the tactics which you need to follow sometimes.

However, to make your lengthy content work for you, it is important that you find a topic which people would want to read. You need to select the topic after looking at the competition. What they are writing about? What they are posting? What kind of reaction they are generating?

Based on this research you need to write your long content. If the content is longer than 2000 words, make sure to break it into part one and part two. This way, you will be able to get internal links for your blog posts as well.

Create an Inforgraphic

Infographic is an effective part of link building and SEO. In fact a lot of marketers are using this marketing tool for optimization. However, there is one problem in creating effective inforgraphic design. It is to find the right topic for creating this power tool.

In fact brainstorming new ideas every time makes it difficult for the marketers to create infographic for link building. If you really want your infographic to work for the link building purpose, you need to associate yourself with a quality designer. If you have a designer with you, the task of creating this tool will be easy.

Using Quiz

Infographics are famous for link building and share. However, with time quizzes are gaining the same fame. In fact, marketers are focusing on creating unique quizzes for the purpose of attracting more and more people to their website. Also, it has been seen that people like to link quizzes to their own articles or blog posts.

You just have to make sure that the quizzes you are using are entertaining. To create the right quiz for link building purpose, you can explore the other websites. Try to find out what the others doing. Based on this knowledge you can create your own quiz.

Testimonials

Testimonials can be used for effective link building as well. You need to offer free testimonials to get the attention of the high quality websites. Think about it from the SEO perspective. You need to remember that you need high quality backlink. If you get low quality backlinks, your website will be considered as low quality as well. This is why, only choose high quality website to offer free testimonials.

However, when you are offering a free testimonial to a website, you need to make sure to buy their products. If you are not a customer, you should not offer any testimonial.

Guest Blogging

Guest blogging is an effective way of effective link building. This is many marketers’ favorite link method. The thing is – there are different types of guest blogging. You can go for the free guest blogging or there are paid blogging sites as well. However, for free guest blogging you need to be a well known blogger. Otherwise, you will have to pay to write the post for a well known blog.

It is important that you keep the links to a rational number. There are bloggers who use dozens of links in their blog posts. This is a mistake. If you are writing a 2000 words blog post, you should opt for maximum 4 links. Don’t go beyond this. Also, make sure that the blog owner is willing to publish a post with links. This you need to clarify before going forward with the gust blogging.

Using PR

Public relation always works. If you have good relationship with journalists or other bloggers, you can seek their assistance for backlink. However, the experts warn against sending emails to the journalists asking for backlink. This usually does not work. You need to focus on relationship building rather than link building.

Lastly, don’t forget to use the outstretch effects. If you have mentioned a brand in your blog post, you need to write to the owner to let them know about it. There is a possibility that your blog post will get shared by them.