Dhanteras 2023: Why Indians Buy Gold on Dhanteras

Dhanteras, a significant festival in Hindu culture, is celebrated with great joy and enthusiasm across India. This auspicious day involves the worship of Goddess Lakshmi, the deity associated with wealth and prosperity, as well as Lord Kuber. Falling on Trayodashi Tithi, it is commonly known as Dhanatrayodashi. Each year, Dhanteras is observed on the thirteenth lunar day of Krishna Paksha, according to the Hindu calendar. One of the prevalent customs on this day is the purchase of gold, reaching its peak in India during the festivities.

Dhanteras, translating to "wealth" (Dhan) and "thirteenth day" (Teras), sees people acquiring gold bars, ornaments, coins, silver coins, or silverware. This celebration holds special significance, as it is believed to usher in prosperity and good fortune.

Dhanteras Date and Time 2023:

According to Drik Panchang, Lakshmi Puja on Dhanteras can be performed during Pradosh Kaal, starting after sunset and lasting for 2 hours and 24 minutes.

Dhanteras Puja: November 10 (Friday)

Dhanteras Puja Muhurat: 05:47 PM to 07:43 PM

Pradosh Kaal: 05:30 PM to 08:08 PM

Vrishabha Kaal: 05:47 PM to 07:43 PM

Why Buy Gold on Dhanteras?

Gold holds immense cultural importance in India, symbolizing luck, prosperity, abundance, and auspiciousness. It is perceived as embodying Goddess Lakshmi, the deity of wealth. The act of buying gold during festivals, including Dhanteras, is deeply rooted in tradition. India has recently surpassed China as the largest importer of gold globally. Purchasing gold during festivals like Makar Sankranti, Dussehra, Navratri, Diwali, Akshaya Tritiya, and Dhanteras is considered auspicious.

There are several reasons for the tradition of buying gold on Dhanteras. Firstly, gold is viewed as an auspicious metal associated with Goddess Lakshmi, making it a way to invite prosperity into one's home. Secondly, gold symbolizes wealth and prosperity in Indian culture, purchasing gold on Dhanteras means attracting these positive aspects into one's life.

Many believe that on Dhanteras, Goddess Lakshmi visits homes to bless them with wealth and prosperity. Apart from buying gold, it is customary for people to light lamps and candles to commemorate the story of Dhanvantari and welcome the goddess of wealth into their homes. This act is seen as an invitation for her blessings, symbolizing good luck and prosperity in their lives.