Create Your Digital Marketing Plan for 2019 Today

The time has come when you should sit with your digital marketing team and plan for 2019’s digital marketing effort. Yes, you should start planning for 2019 today. No, it’s not too early for 2019 digital marketing strategy.

So, the question is where should you start from? The experts encourage marketers to start with the previous digital marketing strategy, meaning you should begin with 2018 digital marketing strategy.

If you want to stay ahead of the competition, you need to first have a look at the digital marketing strategy which you have been using for promotion. In case the strategy has yielded a positive result, you need to upgrade it. In case, it has not helped in the promotion, you need to revamp the entire strategy and planning.

Before getting started with the digital marketing planning, you need to think about the marketing system. The marketers make the mistake of thinking about the website. This is not the right approach. You must have your focus on the marketing strategy which is more than your brand’s website.

A system for digital marketing is going to help you expand your brand. You must create a system for measuring the result and setting a goal. There are some elements which you must measure first.

• Traffic

• Contact

• Followers

• Referrals

If your marketing system is effective, you will see growth in these metrics. You must measure these metrics before you get started with the actual digital marketing strategy.

Once you have measured the four metrics, you must measure your customer base. At this stage, you need to identify the important customers. This is important because, you need to create the digital marketing strategy for 2019 with the right offer and discounts.

Here also, you need to focus on some elements. Without these, you will not be able to create the right strategy. You must focus on

• Segments

• Buyer personas

• Life cycle

These elements will help you tie the loose ends of your digital marketing strategy.

Now, that you know what all you should assess and cover, you can move over to the actual digital marketing strategy creation.

Pay Attention to Your Customers’ Need

The problem with the digital marketing team is – they usually get so much focused on promotion and brand expansion that they forget about the customers’ need.

While building a digital marketing strategy, usually the brands rush over to buy paid ads to increase traffic. However, they forget to pay attention to the customers’ needs. They don’t make any effort to improve customer interaction.

In this stage, the marketers stand at the verge of losing their customers. You should not acquire this approach. You must have a strategy to help your customers get the right attention. Your promotion strategy must be based on the people you are targeting. Don’t make search engine a priority.

SEO Audit

This is an essential part of digital marketing strategy creation process. You need to go for frequent SEO audit. Even if you have created the most updated website, you must make it a point to improve it from time to time. There will always be aspects which need updating. Through regular SEO audit, you need to find these aspects out and update them.

Social Networking Sites

After you have done your SEO audit, you need to start sorting out the social media platforms. You need to select the core social media platforms which you will use for the purpose of brand expansion.

Since there are so many social media platforms around, you might be a little confused. Experts suggest that you choose

• Facebook

• Twitter

• Instagram and

• G+

If you don’t have an Instagram account, you need to create one today. This is essential because, Instagram is the next big thing in the social media world after Facebook. You must have an account here if you want to world wide brand expansion. Also if your target audience is young, you must have an Instagram promotion strategy in mind.

Other than Instagram, Facebook, Twitter and G+ are the common platforms where you must have your social accounts for promotion. Your responsibility is to update these profiles, like you update your website. Google wants to see activity. This is why – you must have a strategy to update all your social profiles frequently.

Yahoo

Yes, you must plan your digital marketing strategy keeping in mind this social platform as well. Yahoo is cost effective. The PPC of Yahoo is lower than AdWords. This is why – if you are under tight budget, you can opt for brand promotion on Yahoo.

Lookalike Customers

If you are not aware of lookalike customers, you are not alone. There are many marketers who have no idea about lookalike customers. These customers will help you get hold of new people.

Facebook is the best place to use this option. When you custom your profile with lookalike customers, you will get to find similar people around. This will help you reach more people.

Therefore, if you have an existing database, you can use Facebook to find similar people for brand promotion. This is one of the options which experts are encouraging marketers to use to create digital marketing strategy 2019.

Webinars and Seminars

Events work like wonder. There are many web events which you can use to get people notice your brand. If you don’t want to organize a real time event, you can easily organize a social media event. You can select a social platform to organize your social event. It can be a seminar, it can be a webinar or it can be a Live Q&A session.

This is a digital marketing strategy which modern day marketers are using for the sake of brand promotion. There are too many digital marketing resources which you need to use to promote these events. As you promote these events, you get to promote your own brand as well.

Lastly, try to get positive outcome by getting involved in the social media promotion yourself. Reply to the positive remarks and try to calm down your angry customers. However, make sure to be there to interact with your customer. This will help you engage your customers and get conversion eventually.