Aryan Khan Launches a Luxury Collective Brand D'YAVOL

Aryan Khan announced on Tuesday that he is launching a lifestyle luxury collective brand called D’YAVOL. 

He has teamed with Anheuser-Busch InBev, the world’s largest brewing company, to launch a premium brand of Vodka in India. The co-founders of the brand are Bunty Singh and Leti Blagoeva. 

“It's been nearly 5 years since the conception of this lifestyle luxury collective. D'YAVOL is finally here” he wrote in an Instagram post. 

The venture will begin with Vodka and expand into other spirits later. The three entrepreneurs will also work in bringing new products in the area of fashion and exclusive events. 

D’YAVOL means’ Devil in Bulgarian. 

Aryan Khan said that his parents have been very supportive of the launching of his new brand. 

Speaking about the role of his parents to Vogue magazine Aryan said, “The commonality between the family is that they believe in following what you’re passionate about. My mom is a producer, but she loves interior design. She’s made a successful business out of it because she loves doing it. My dad is an actor, but he also has a VFX studio and a production company, and because we loved sports, we got into it about 10 years ago. Now, there’s a global sporting franchise that’s expanding and doing really well. It’s not like you can either do this or that. I believe that if you like something and feel that there’s an opportunity that presents itself and a void you can fill, you can do a multitude of things.”

This news of his premium Vodka brand comes after Aryan Khan recently  announced that he has completed writing the script of his maiden web series for Red Chillies Entertainment project. He wrote on Instagram, “Wrapped with the writing...Can't wait to say action.”

Kudos to Aryan Khan for his enterprising nature and we wish him luck for his new  business ventures.