AI, SaaS to Define Growth Path for Startups Ecosystem: Microsoft
Highlighting the role of emerging technologies in the growth of the startup ecosystem, Anant stated that to further scale up, companies must constantly work towards bringing together people, data and processes to gain competitive advantage.
India’s startup ecosystem has the potential to innovate, excel and grow at a global scale by adopting technologies such as Artificial Intelligence (AI) and Software as a Service (SaaS) models in their operations. At the recently concluded India Internet Day, Anant Maheshwari, President, Microsoft India spoke about the Indian startup ecosystem – opportunities, challenges and the road ahead; in a fireside chat with Rajan Anandan, President, TiE which revolved around how emerging technologies such as SaaS and AI are the necessary enablers for the ecosystem.
Highlighting the role of emerging technologies in the growth of the startup ecosystem, Anant stated that to further scale up, companies must constantly work towards bringing together people, data and processes to gain competitive advantage. Listing out opportunities that Indian market presents, the dialogue exchanged views on the importance of having a trusted partner who can match the tech intensity of a startup and give them the freedom to innovate with confidence.
Underlying opportunities:
Diversity in workforce and increasing digital presence to benefit the ecosystem
Besides funding, young startups can benefit from the experience and knowledge of Angel Investors
India’s true value is in the bottom of the pyramid of small and medium enterprises (SMEs)
AI’s role in driving growth:
AI is real now - In the past 2-3 years, AI has become a big thing where ABC - Analytics, Big Data and Cloud have come together
The first wave is already happening in healthcare and fintech domains
Challenges:
Taxes and biases impacting the ecosystem
Lack of a conducive policy environment
Road Ahead:
Corporates are significantly investing in SMBs due to their potential
Growth of startups is not in the consumer models but is in the SaaS models
The US, China and India are the 3 countries that have an advance talent for the startup ecosystem
SaaS holds the largest segment of the cloud market and its revenue is expected to hit $85.1 billion worldwide in 2019. It is growing at 17.8% compared to 2019. According to Gartner, Indian SaaS landscape is expected to evolve much faster. Therefore, enterprises today must look at creating a robust product at an affordable price-point and must continuously take customer feedback to make it better. Tech partners, on the other hand, must handhold the startups and help them - Prepare – as per market conditions to align with customer needs, Market – driving awareness for your solutions to Sell – last phase, selling to end-user in association with the team, their solutions.
The Indian market offers immense opportunities as sectors including healthcare, fintech, e-commerce, logistics can benefit immensely if AI is used in the right manner. With the entire country moving towards a becoming a digital economy, the e-governance and citizen services are also implementing emerging technologies to help benefit the society.
Microsoft has been working with various state and central governments as well as companies across sectors to help leverage new technologies for the benefit of all. We are enabling startups to evolve through initiatives such as ScaleUp and M12. Several startups are already reaping benefits in the country, as the initiative helps provide cutting edge technology to startups and GTM strategies within Microsoft channels and outside.