3 Surprisingly Simple Growth Strategies for Pinterest

Business is booming and it’s all because of social media’s hottest star – Pinterest.

You’d might assume that all the action is pouring in on Instagram and Snapchat, but Pinterest is where it’s at. When it comes to investing time, money and creative resources Pinterest is the one social media that gives you the right results.

It’s one of the most effective marketing platforms out there and it has gained a significant following owing to its user-first nature.

When the competition is tight on Facebook and Google, Pinterest is where ROI targets are met. You can scope out DIY projects, find recipes, get cute pictures of pets and enjoy a whole host of image-centric posts.

You can instantly get a lot of web traffic from using Pinterest and align all the right SEO juice from Pinterest to your blog or website.

You can have Pinterest be an effective email marketing channel as well, with giveaways and sneak peeks of product launches. Pinterest can grow your revenue, expand your business and create wealth for your website where there was none before.

Here are 3 key strategies that help you boost your Pinterest’s performance as well –

1. Create Personas for Your Profile

Creating a profile is easy, creating a persona takes hard work.

You need to understand who your target audience is and what it is that they want to consume.

Create a persona accordingly, and allow for the full expansion of Pinterest’s capabilities. One of the biggest mistakes that people make on Pinterest is that they’re too generic and tailor to everyone.

You need to make sure that you create a unique account that has a professional picture, along with a caption that can capture your demo’s attention.

Start with your bio!

Have a crisp bio that talks about who you are and how you can help the people that you’re trying to reach out to.

That’s where the magic begins.

Using copywriting techniques, you can tailor make your bio to attract a unique subset of your audience so that they follow you.

Use keywords in your bio that can signal to Pinterest about what your content is all about.

The bio should talk about what people can expect to see from your profile, and what they can receive from following you. It should be a healthy mix of you and your audience.

After getting your core audience to engage with you, you need to hook them with a call-to-action. Whether that’s an opt-in email list or a freebie that they can instantly consume, is up to you.

A free downloadable is a great way to boost your online engagement and create instantly value for yourself and your audience.

Your profile photo should be professionally shot and in natural light.

It says a lot about you, that you’ve taken the time to take some great pictures that are professional. However, you can also get some great DIY tips on shooting pictures at home from YouTube.

Finally, you should also add keywords next to your profile name so that your profile is instantly noticeable and can attract a large number of followers.

E.g. Samantha Rogers | Chef | Mother of two

2. Optimize Using Pinterest SEO

There are three key rules when it comes to Pinterest SEO and they are – Creating boards that your target audience consumes instantly, adding keywords to board text and descriptions and adding meta description and text to the pins.

Now that your profile is all set, you need to dig in deeper to the SEO capabilities of your profile.

Pinterest is like a search engine where users can access a lot of valuable content by searching for and getting pins from valuable creators. SEO is nothing but – search engine optimization which is making sure that your content ranks higher on Pinterest.

Pro-Tip: Did you know that Google picks up your Pinterest boards for key search queries? Start implementing SEO strategies for Pinterest today!

The first step to mastering Pinterest SEO is with keyword research.

You should research the keywords that are relevant to your brand and ensure that your pins and your boards have those keywords strategically place.

There’s so much that changes around Pinterest SEO that it affects the algorithm weekly.

So, you need to make sure that your keywords are trending and organic at the same time. You can search for a list of keywords that match your subject area and then start adding content that relates to those keywords.

If the content works well with your audience, it ranks higher on Pinterest.

Have at least 20-25 boards where you can diversify your content and your SEO keyword strategy!

Keep your focus narrow and create opportunities for your boards only for the people that truly are excited by it.

Ensure that you have the right keywords in the board descriptions and the individual pins as well.

You can even optimize your website so that whenever someone Pins something from your site, the relevant keywords are already placed. This feature allows anyone to get to know your site and share them for further SEO benefits.

3. Pre-Schedule Pin Publishing

You want to be able to create a content calendar in advance, at least by 2 weeks prior.

Have a regular system via which you can create and product content for publishing. Remain consistent and regularly post content on the site that is relevant. The best part about posting is that you can post multiple times a day and schedule them according to what time is best for your page.

Your analytics can prove to be a great resource when analysing when to post! The more posts you have, the higher chances of Google picking it up for SEO.

Pre-schedule your posts using the BoardBooster tool. It allows you to store, manage and plan for future posts via its freemium app. Marketing has never been so easy on Pinterest, as BoardBooster allows creatives to fully explore the medium!

Conclusion

Marketing on Pinterest requires three key steps to creating a growing profile. You can get started right away so that your competition doesn’t beat you to the punch.