Social Media Promotion – Is It a Waste of Time

It is a common knowledge that Facebook is reducing their organic search. In fact, with time the number is going down to zero.

Rapidly Facebook is turning out to be a platform where you have to pay to play.

So, why should you go for social media promotion? If you are wondering this, let us explain that social media gives you the option of bypassing the gatekeepers and receptionists to reach out to the right person.

Free traffic from social media is hard to get. However, with the right strategy you can get people to visit your website. Also, you can get to reach out to the right person.

However, before getting into the discussion of getting free traffic, let’s have a look at the current challenges.

The Current Challenges of Social Media

So, you think with social media you would not have to face the receptionists? Well, think again. When it comes to social media, you have search engine algorithm. It will create great challenges for you.

Therefore, if you are trying to boost free traffic, you would have to battle the algorithm. Repeatedly, this is creating some common problems for the marketers.

First, it is leading to stagnation. Yes, after a certain point of time, you will not be able to get the result you are opting for. There will come a time when you will not see any uproar in the web traffic.

Second, problem is the inception of new social platforms every day. Today platforms like Instagrams and SnapChats are ruling while older platforms like Facebook and Twitter are being ignored by the users. Therefore, the moment you have created your authority on one platform, you will see the rise of another social platform.

New algorithms are the common challenges. These will forever be there for the marketers to battle.

So, you might think that everything has been lost. You might even think that social media is a sheer wastage of time.

However, that is not the case. There is still need for social media promotion. There is still need for social shares.

To make the most of social media promotion, you need to have a strategy for content sharing along with a multi-channel experimental strategy.

Here are some things to experiment with.

Optimizing Your Website

Yes, you will have to spend some money on optimization. But, when you are promoting online, you must be willing to spend money for the purpose of promotion. Optimizing your website can be an essential step to take.

When optimizing your website, you need to focus on two important aspects. You need to focus on the technical aspect of a website. You also need to focus on the content part.

You must make sure that Google detects your website. Also, you must make sure that you optimize all your website contents. You need to create an optimization strategy for both old and new contents.

If you can drive these two aspects of optimization together, you will be able to make it through the thousands of websites that are shooting for free traffic.

Growth Tactic

Even though optimization is an important tactic when it comes to getting traffic, you need to try out other tactics to see whether you can get to expand your brand’s reach or not.

'Pushcrew' is a new addition to the social media platforms. Using this you can get a lot of exposure.

This RSS driven pop up alerts can get you a large number of subscribers. The best thing about the pop up-s is – these don’t interrupt in anything that the visitors are doing. This is why these don’t irk the web users.

In fact, the subtle effect of the pop up-s works wonders when it comes to getting attention of the people.

Flipboard is another effective platform using which you can get free traffic. The experts suggest to flip the blog posts here for more views. The magazine has a huge number of visitors and it can boost the traffic of your website as well.

Flipboard is a platform worth exploring if you are struggling with traffic rate on your website. It does not take a lot of time to set up the profile. It also takes only a few seconds to flip the articles. However, the result this platform produces is immense.

So, get going today and create a profile here.

Getting Social

If you don’t get seen on the social platforms, you will never be able to get a large number of traffic.

So, you would have to divide the social media platforms. You need to have a list of core social media platforms. Twitter can give you a quick traffic boost with the short contents while Medium can give you the luxury of sharing long contents.

For B2B business promotion, you need to use LinkedIn extensively.

Mix Strategy

You need to understand that there is no magic spell when it comes to getting traffic. This is why you need to have a mixed up strategy. You must experiment with different types of contents. You need to experiment with content length. Also, you must segment the contents in different formats. From text-based contents to video contents, you need to try everything to see which one is working for you.

Press Release

When discussing about the traffic generating tactics, this tool is often ignored. Marketers or the experts usually don’t talk about press release. However, PR is one of the most essential tools which you can leverage to get free traffic.

Writing PR can be difficult. You need to make the write-up interesting or else, the editors will not accept them. However, when done right PR can attract people to your website or your blog.

So, you need to pay attention to the writing style and the voice that you are using. Also, invest time in researching. Great blog posts come out of in-depth research.

Lastly, guest blogging can help you get free traffic. However, here you need to work hard to get accepted. In fact, you need to build your authority before people allow you to write for their blogs.

So, social media is not lost. You just have to create the right mix of success strategy.